As summer provides a natural pause from the day-to-day demands of running an advisory firm, it creates the perfect opportunity to evaluate one of your most important business development assets—your website. In this article, Bill McGuire shares the first steps firms should take to assess their digital presence, including conducting a website audit, reviewing messaging and user experience, evaluating branding and visual content, and identifying high-impact improvements that can strengthen credibility and engagement. By taking a strategic approach now, firms can position themselves for a stronger fall marketing season and ensure their website better supports growth, thought leadership, and client acquisition goals.